CEO Austin Hill to Speak about Akoha at TED University.
Montreal, January 27, 2008 - Akoha Inc., a developer of online and real-world social games designed to make the world a better place, is excited about the opportunity to share its message next week at the world-renowned TED conference.
Austin Hill, Akoha’s CEO and co-founder, will be speaking at TED University about how the concept for Akoha emerged at a TED conference that featured the theme, “Ideas Big Enough to Change the World”, and how the game links players’ activities to philanthropic projects such as a school being built in Nepal in partnership with the charity organization Room to Read.
Inspired by elements of social entrepreneurship, massively multiplayer and reality-based games, Akoha is a real world and online game in which players carry out missions that involve performing small acts of kindness for others.
The activities of Akoha players are described on “mission cards”, and as Akoha players perform more missions, they advance in the game, recruit new players, and spread good deeds across the planet.
Akoha will be giving away 2,200 decks of its new Inspired Minds mission cards to TED attendees. These missions were inspired by various TED speakers and the talks available at TED.com. Nine new Akoha missions are included in the Inspired Minds deck. These missions include:

Akoha Inspired Minds deck: New mission cards that are contained in the Inspired Minds deck of missions.
- Share a TED Book – Inspired by the TED book club in which books that change the readers’ view of the world are sent to TED community members.
- Photograph the Need for Change – Inspired by the TED Prize winner and photographer James Nachtwey, who has used photography to document wars, conflicts and critical social issues.
- Calculate your Carbon Footprint – Inspired by Nobel Prize Winner and TED speaker Al Gore’s call for urgent change to help fight global warming.
- Share a Documentary – Inspired by TED Prize winner Jehane Noujaim’s TED talk and the Pangea Day project in which documentary films where shown at live sites in Brazil, Egypt, India, Rwanda and the United States.
“Much of the inspiration for our work on the Akoha project grew from our attendance at the TED conference, so we are very excited to be able to introduce the project to the TED community.” Hill said. “With so many people involved in projects to improve the world, this is a great audience to share Akoha’s message as we continue to expand our beta community of players.”
Over the past four months, Akoha has experienced significant progress as it continues to develop and improve the online game. Among the company’s recent achievements include the launch of its private beta at the TechCrunch50 in September, and the release of its public beta in December. To date, Akoha members have carried out more than 2,000 mission plays in 33 countries. An impressive 60% of beta players have joined Akoha as a result of someone giving them a mission card.

Akoha Missions Map: New map lets players track the path of missions and Akoha player activity around the globe.

Akoha Mission Management: New Mission management page lets players manage the Akoha missions they have undertaken.
At TED 2009, Akoha plans to unveil a number of improvements to the user experience and interface. This includes improved site navigation, new ways for players to track their missions on a world map, new profile pages, and a new mission management page that enhances how players manage and track mission cards.
Another part of Akoha’s goal to help make the world a better place are partnerships with philanthropic organizations around the world. Akoha’s first partnership is with the charity organization Room to Read. It involves a community challenge to sponsor the construction of a library in Nepal as 25,000 missions are completed by the Akoha beta community. This will see Akoha sponsor the construction of a new library, and fill it with books, games and posts.
“Our involvement with Room to Read is an example of how Akoka’s players are already playing missions to support causes around the world,” Hill said. “It shows the promise of the impact Akoha can have on making the world a better place. We welcome the opportunity to create partnerships with a growing number of organizations focused on making a difference.”
Since December, anyone who has been interested in joining the beta and purchasing starter kits and mission decks has been able to do so at Akoha Store: http://store.akoha.com/. Today, the new Inspired Minds deck is also available.
About Akoha
Akoha combines online games, social networking and real-world activity to help make the world a better place. Akoha players carry out acts of kindness - known as “missions” - to collect points recruit new players and, as important, spread acts of kindness. The Montreal-based company was founded in 2007 by long-time friends and entrepreneurs Austin Hill and Alex Eberts, who believe that games and online communities could make make a positive impact on people around the world.
Akoha is currently in beta but it has already attracted accolades from organizations such as the Canadian Innovation Exchange, Banff Venture Forum and the Crunchie Awards.
About TED
TED is a nonprofit that organizes events where some of the world’s leading thinkers and doers are invited to share what they are most passionate about. “TED” originally stood for Technology, Entertainment, Design — three broad subject areas that are, collectively, shaping our future. In recent years however, TED has widened its scope, identifying and showcasing interesting and relevant ideas in any discipline. Attendees have called it “the ultimate brain spa” and “a four-day journey into the future.” The diverse audience — CEOs, scientists, creatives, philanthropists — is almost as extraordinary as the speakers, who have included Bill Clinton, Al Gore, Jane Goodall, Frank Gehry, Paul Simon, Sir Richard Branson, Philippe Starck and Bono.
TED was first held in Monterey, California, in 1984. In 2001, Chris Anderson’s Sapling Foundation acquired TED from its founder, Richard Saul Wurman. In recent years, TED has expanded to include an international conference, TEDGlobal; media initiatives, including TED Talks and TED.com; and the TED Prize, an annual award granting three individuals “one wish to change the world.” TED2009, “The Great Unveiling,” will be held Feb 3-7, 2009, in Long Beach, California, with a simulcast event in Palm Springs, California. TEDGlobal 2009, “The Substance of Things Not Seen”, will be held July 21-24, 2009 in Oxford, UK.
Akoha Media Contact:
Mark Evans
mark@akoha.com
647-273-6747